10 Core Concepts of a Capabilities Statement

The capabilities statement is one of the most effective ways to market your company to the government. It is a short, ‘get-to-know-me’ type of document that shows what your business can do and why potential customers should buy from you. Below are some of the key points to remember when writing your capabilities statement. Show …

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5 Keys to Government Sales Success

How many times have you heard the phrase “failing to plan, is planning to fail”?  This happens every day in the B2G marketplace. Companies don’t take the time to fully understand what is required to enter, compete, and grow a successful government practice. Many companies fail to understand how to develop and expand their business …

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Why a Gov Blog Should Be Part of Your Government Marketing Strategy

Think it’s hard to make noise and get noticed in the federal marketplace? Well, you’re correct, it is. However, many successful government contractors have become very effective at making noise and generate interest in their solutions with government specific content generation on their Blogs. Target messaging is not a new concept. In fact, contractors in …

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How to Differentiate Yourself from Your Competitors

Are you REALLY that different than everyone else?  Can you prove it? Is it your people? Is it your process? What is it? Differentiators can and should be used to promote the areas in which a company truly excels. Highlighting TRUE differentiators allows a company to distinguish itself from other government contractors who may offer …

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Less Is Often More When It Comes To Developing Government Business

When entering the government market for the first time, sales people are often overwhelmed by the sheer volume of number of agencies, targets, and opportunities to consider.  Unfortunately, most newbies tasked with developing government business, start throwing darts at everything that comes across the desk – to see what sticks.  Having worked with and coached …

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About Us

Mastering the Federal, State and Local Government marketplace is no easy task. Because of this, we gathered the leading Government Contracting industry experts and created a FREE (no strings attached) community designed to train, educate and empower beginners and experts alike.