Having the ability to conduct your own market research and knowing how to network with the right audience is imperative to your overall government business development efforts.

This course will teach you: how to conduct market research, what free procurement tools are available to help you identify early-stage opportunities and the importance of building a long-term pipeline of opportunities. Learn how to identify the right events to attend and how to get in front of your prospects, teaming partners and prime contractors.

During Unit One we will be covering the market research skills government contractors need to know. Many government contractors understand the importance of market research but many struggle with it when it comes to finding information that is valuable to their organization and that will help them to actually expand and grow their business. After this we will discuss what tools are available to identify opportunities, and I may add that all of these tools are free to use which is an added bonus for any government contractor. Next we will look at how to create long term pipelines of opportunities by reviewing how to identify expiring contracts and forecasted opportunities.

In Unit Two we will walk you through how to network with preexisting prime contractors and with other government contractors. We will also discuss the importance of attending events, what to do when you’re at and event along with what to bring, table tops and lunch and learns.

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